Celebrating a milestone anniversary is always an extraordinary time. It represents the progression of our journey, an opportunity to look back at just how far we’ve come while also looking ahead to the next twenty years and beyond. At the same time, focusing on the future is part of who we are. We believe that we should never stop progressing, which is why we keep innovating in pursuit of our vision to prearrange all families. Progression is also why we’ve handcrafted ProActive Preneed® to always advance and evolve. We’re honored that our model has resulted in so many prearranged funerals for our partners and so many meaningful connections with families. Of course, the real reason we’re able to 2x preneed for funeral homes is our people. People who are ready to help you grow, succeed, and be the best you can be—their commitment and talent is the driving force behind what we do, and we couldn’t be more thankful. Purpose and innovation are how we defined the first era of modern preneed, and we’re drawing upon these same values as we define preneed for the future. You may have already heard of us. You may know one of our partners. Over the next few pages, our hope is that you get an even deeper sense of who we are and how we help funeral homes serve more families through the highest quality preneed in America.
Performance is driven by data. Understanding the performance of a typical preneed program has always felt like a puzzle with missing pieces, making it impossible to know whether you’re making a smart investment or taking a risky gamble. But a funny thing happens when you're financially invested in your partners' marketing performance: every piece of the preneed pipeline starts to really— and we mean really—matter. Drawing from millions of data points and two decades of analytical expertise, we gather the right information, ask the right questions, and deliver actionable insights every step of the way. With the ultimate in preneed intelligence, you’ll discover a hidden edge that connects you with a whole new world of customers.
Preneed is our passion. When we see funeral homes out there moving mountains and meeting every moment to deliver top-notch experiences to families, we’re driven to pour our hearts and energy into helping them. That’s why we take care of preneed— completely. With everyone from operations experts and business intelligence developers to talent acquisition professionals and on-the-ground field leaders, you’ll have an entire preneed department behind you. Our teams are your teams. You get all the people, technology, and systems it takes to consistently amplify your brand and prearrange more families. Experience the power of total support.
Every lead deserves a lot of love. At the heart of ProActive Preneed® is our one-of-a-kind Funeral Planning Center. Uniquely designed to solve the all-too-common problem of missed follow-ups and lost leads, we bring together sensitive preneed appointment setting and astonishingly powerful technology. It's the perfect blend of effectiveness and connection. Our scheduling specialists will feel like an extension of your team as they cultivate genuine relationships, spark excitement about preplanning, and nurture families throughout their journey.
Meaningful connection is the purpose behind each lead. From the beginning, the only question that mattered for our marketing was this: Does it result in more people finding healing after a loss? Through a deep-rooted culture of analysis, targeting, and testing, we’ve mastered the craft of turning leads into your loyal customers’s art and science, a difference you’ll see almost immediately as your leads become appointments and preplanned families. In a landscape measured only by likes and clicks, we’re focused on something more—prearranging families.