Nancy Brunner Sanden was born and raised in funeral service. There’s no aspect of her family business she doesn’t know.
Now President of Mentor, Ohio’s Brunner Sanden Deitrick Funeral Home & Cremation Center, Brunner Sanden directed her firm’s preneed program in the 1980s. Her first experience with a preneed company, however, was not a positive one.
She saw first-hand what can happen to a firm when its preneed partner fails to represent the funeral home warmly and accurately in its community. Brunner Sanden promised herself that she would never let her firm be misrepresented again.
In 2011, she somewhat-reluctantly agreed to follow a colleague’s advice to see what Precoa could offer. This time, however, the experience was a revelation.
“I tell you it’s the best thing we ever could have done,” she said. “I’ve never seen another company like them and I’ve done my homework, checked out other companies, and many have come and gone through those doors asking for my business.”
More than just a smart business decision though, Brunner Sanden said Precoa’s company values and passion for service has been one of the biggest benefits of partnership.
“The more I’ve gotten involved with Precoa, the more I believe in this company,” she said. “They’ve helped me believe in myself even more and the purpose of our company even more…that standard of excellence and willingness to serve the customer beyond expectations.”
For Brunner Sanden, the future of her family business goes hand-in-hand with the success of its preneed partnership. Her advice to other funeral homes looking to ensure their long-term success is simple, but powerful.
“If you want to be in business in the next decade, you need Precoa.”