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I don’t feel like there is any other company that provides what Precoa does.
I don't feel like there is any other company that provides what Precoa does.
Justin O’Keefe, LFD, Sales Manager
Bradford-O’Keefe Funeral Homes


Justin O’Keefe is a Chartered Life Underwriter, Licensed Funeral Director, and Sales Manager overseeing the preneed program at Bradford-O’Keefe Funeral Homes. He is a graduate of Georgia State University and also holds degrees from the American College in Bryn Mawr, Penn. and Life Insurance Marketing and Research Association School.

Firm Location

Based in Biloxi, Miss., Bradford-O’Keefe Funeral Homes owns and operates six funeral home locations and two cemeteries to serve families throughout the Mississippi Gulf Coast.

Immediate Sales Results

Bradford-O’Keefe saw its preneed sales increase by more than 70 percent in its first year with Precoa.

About Bradford-O’Keefe

The O’Keefe family has been serving Mississippi Gulf Coast families since 1865 and over six generations. In 1960, O’Keefe merged with Bradford Funeral Home Company and in 1989, the Lang family joined Bradford-O’Keefe, continuing their tradition in funeral service that began in 1884. Bradford-O’Keefe also established Mississippi’s first crematory in D’lberville in 1977.

After more than 25 years with its former preneed company, Bradford-O’Keefe Funeral Homes was in no hurry to change things. However, after several friendly conversations, funeral director and sales manager Justin O’Keefe eventually accepted an offer to visit Precoa’s home office in Portland, Ore.

He returned home to the Mississippi Gulf Coast convinced that he had found a company that could provide an immediate boost to his firm’s longstanding preneed program.

“I know a good sales operation when I see one and so I was very excited about this opportunity to work with Precoa,” O’Keefe said.

After doing things the same way for such a long time, change is never easy, but O’Keefe said it didn’t take long for Precoa’s sales support methods to make an impact.

With the Funeral Planning Center scheduling appointments, sales management providing expert guidance, and the Web Portal keeping counselors organized and motivated, Bradford-O’Keefe’s preneed program has surged.

“It’s certainly been beneficial for us,” he said. “Our preneed business has actually increased over 70 percent since coming on with Precoa.”

Unmatched marketing and sales support, passionate professionals, and, of course, bottom line results are why O’Keefe considers Precoa head-and-shoulders above the rest when it comes to preneed.

“It goes beyond most any other company I’ve seen out there,” he said. “I don’t feel like there’s really any competition that provides what they do.”