After years of coordinating their own preneed program, Busch Funeral and Crematory Services co-owners Jim and Mark Busch decided a change was needed. A thorough analysis had shown that their preneed counselors needed outside help to reach Northeast Ohio families with maximum efficiency.
The firm explored every option, reviewing five different companies that were charged with re-directing, re-energizing, and refreshing a stagnant prearrangement program.
In the end, Busch chose the company with the best sales development, progressive marketing, and counselor training available. They chose Precoa and the results were immediate.
“It’s like putting your preneed program on steroids,” Mark Busch said. “Our counselors are earning more than they previously earned in any prior year. It’s freed up my time to focus my energies back on doing owner touches with at-need families.”
Growing market share while creating more time to focus on at-need service — that’s how a preneed program should work.
Busch said the numbers don’t lie when measuring Precoa’s impact, starting with the free investment of industry-leading marketing tools.
“You have first-class marketing pieces being provided to the firm at no cost,” he said. “That’s probably the biggest benefit my brother and I have enjoyed in this relationship. Our costs that we were subsidizing our preneed program with, from at-need operations, have gone away — we’ve eliminated that expense.”
Precoa helps leading funeral homes devote more resources to serving at-need families, while removing the expense and energy successful preneed requires. According to Busch, it’s a win-win decision for the funeral home.
“We haven’t seen any downside,” he said. “I’m looking forward to a bright future them and definitely looking forward to growing the program even further.”